Meiji Targets Eye and Sleep with New Functional Milk Beverage in Japan

Meiji, a major Japanese dairy processor, is setting its sights on improving consumers' well-being with a novel functional milk beverage. This new product, called Meiji Eye and Sleep W Support, promises to support eye health and enhance sleep quality.

The key ingredient behind these purported benefits is crocetin. This carotenoid, found in saffron and gardenia fruits, is what Meiji highlights for its potential to aid eye accommodation and improve sleep patterns. The beverage boasts a concentration of 7.5mg of crocetin per serving.

Meiji's launch of Eye and Sleep W Support caters to the growing trend of functional foods and beverages in Japan. Health-conscious consumers are increasingly seeking out products that offer added health benefits beyond basic nutrition. By incorporating crocetin, Meiji positions its new milk beverage as a potential solution for those looking to improve their vision and sleep.

While Meiji makes claims about crocetin's functionality, it's important to note that further scientific research is needed to fully validate these benefits. Consumers may want to investigate further to understand the current body of evidence on crocetin and its impact on vision and sleep.

Overall, Meiji's Eye and Sleep W Support represents an innovative entry in the Japanese functional beverage market. Whether crocetin lives up to its promise remains to be seen, but the product certainly taps into consumers' desire for health-promoting food and drink options.